About The/Nudge:

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:

Centre for Skill Development & Entrepreneurship (CSDE): enables underprivileged youth to lead flourishing lives

Centre for Rural Development (CRD): enables rural families to come out of extreme poverty

Centre for Social Innovation (CSI): helps build a thriving livelihoods ecosystem

At The/Nudge you will:

lead the marketing strategy, planning, and execution for Centre for Rural Development(focussed on the ultra-poor program) and work closely with The/Nudge Institute Marketing team

partner effectively & strategically with CRD’s Program and Product leaders, develop a deep understanding of the rural livelihoods sector to deliver program results

design and run effective offline marketing strategies and content suited for government partners and stakeholders

build a pool of allies in media, government and civil societies and constantly engage with them meaningfully to position Nudge and CRD in the rural poverty alleviation discourse

define and own marketing plans for each product driven by intimate understanding of products strategy and objectives, their target segments, and most effective channels to reach and engage such segments

own product launch and engagement timelines and oversee the successful execution by working closely with the marketing team.

own positioning, content and thought leadership strategy for CRD

Apply if you have:

7-9 years of overall experience, with at least 3 years in a marketing manager role

balanced analytical and creative mindset

attention to detail and a hands-on approach to delivering marketing results

experience in digital marketing, social media and/or content marketing

history of exceeding expectations and being a target-driven high-performer

have a strong passion for poverty alleviation and livelihoods creation

We aspire to be an inclusive and diverse organization and encourage qualified individuals irrespective of their religion, caste, gender identity or expression, sexual orientation, ethnicity, age, or any other dimension of identity, to apply.