This campaign’s strategy was to use the most popular Bollywood celebrities from the 90s to create nostalgia, but focused on shocking viewers with a quirky ending narrative.
This strategy was based on customer segmentation to target numerous Indian audiences who grew up in the 90s. They are perfectly aware of how celebrity ads work through dance and drama.
The campaign throws a jab at the common approach of brands hiring celebrities to promote a product or service. So the actors are asked to audition, and they deliver all theatrics that is expected from them.
While filming these actors, the shot moves to the executive team of CRED who end up rejecting the actors. The executives replace the same idea with a much simpler approach – a simple voice-over mentioning, Download CRED.
This ad campaign won the prestigious Blue Elephant recognition in the 2022 Kyoorius Design Awards.
