Business Today
April 19, 2025
This memorable video ad campaign from 2016 showed how brands can nurture good relationships with customers. The brand could tap into the emotional psyche of the Indian customer base and what they expect from commercials.
Inspired by a true story, the campaign features a UK-based cabin crew member of British Airways who takes her first-ever maiden flight from the UK to Hyderabad. The campaign film was directed by Neeraj Ghaywan and focused on fictional storytelling through in-flight and recreated home scenes in Mumbai depicting Hyderabad.
This campaign film received the National Film Award. Also, after releasing it, the brand offered a special 3-day offer for its customers travelling from India to the UK.
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