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June 6, 2025
After 17 years of heartbreak and close calls, Royal Challengers Bangalore (RCB) finally clinched their maiden IPL title in 2025, sending a wave of joy across fans and cricket lovers. But as celebrations unfold, many are curious—who actually owns RCB now?
RCB is owned by United Spirits Limited (USL), an Indian alcoholic beverage company that’s a part of the global liquor giant Diageo. USL took full control after Vijay Mallya, the original owner who bought the franchise for $111.6 million in 2008, lost control due to legal and financial troubles in 2016.
Current CEO of USL: Hina Nagarajan
RCB Brand Value (2024): $117 million (?1013 crore), up 67% from the previous year
Founded in 2008 and based in Bangalore, Karnataka, RCB has long been one of the IPL’s most popular—and meme-worthy—franchises. Despite having reached the finals thrice (2009, 2011, 2016), they had never won until now. Their home matches are played at the M. Chinnaswamy Stadium, a fortress of loyal red-and-gold fans.
Behind the Bold: United Spirits & Diageo
USL is famous for brands like Royal Challenge, McDowell’s No.1, and Signature. Backed by Diageo, the world's second-largest spirits company, USL has successfully turned RCB into a sports and lifestyle brand.
The 2025 IPL trophy isn’t just a title win—it’s a symbol of redemption and rebirth for a team once dubbed the “chokers” of the league. Under USL's stewardship, RCB transformed from underachievers to champions, with smart management, strategic branding, and unwavering fan support.
Conclusion
RCB's IPL 2025 victory marks the beginning of a new era, not just for the franchise, but also for the business of sports in India. With USL at the helm and a legacy beyond just Virat Kohli, Royal Challengers Bangalore is now a brand that has truly come of age.
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