PPC & Paid Social Media Specialist

Views:- 341 |Last Date:- 18-11-2025

Job Title: PPC & Paid Social Media Specialist
Job Location: Vadodara, Gujarat (Remote)

Company Overview:

Blattner Technologies specializes in AI-driven data solutions, helping businesses with digital transformation and operational excellence.

Key Responsibilities:

Conduct research and analyze data to identify effective keywords and targeting strategies for PPC and Paid Social Media campaigns (especially in eCommerce).
Manage and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms like Twitter (X), Meta, LinkedIn, Reddit.
Implement GA4, Google Tag Manager, and Conversion Tracking for accurate data collection and reporting.
Develop paid social campaigns while adhering to client budgets, brand, and standards.
Utilize SEMRush, Google Keyword Planner, and AI tools to enhance campaign performance.
Apply knowledge of eCommerce platforms and tracking systems to maximize ROI.
Conduct audience, placement, and platform research for paid social strategies.
Analyze and optimize ads based on KPIs, providing performance reports and insights.
Build and manage audiences with advanced geotargeting strategies.
Manage bid strategies to ensure efficient budget use and maximize ROI.
Write compelling ad copy that aligns with brand messaging.
Collaborate with account managers and marketing teams to align strategies.
Stay up to date with PPC, Paid Social Media, eCommerce, and AI trends.

Proven experience as a PPC Specialist in a digital agency.
Expertise in Google Ads, Bing Ads, GA4, Google Tag Manager, and eCommerce advertising.
Experience managing multiple client accounts and running Paid Social Media campaigns on platforms like Twitter (X), Meta, LinkedIn, and Reddit.
Experience using SEMRush, Google Keyword Planner, and AI tools for optimization.
Knowledge of eCommerce platforms, geotargeting, audience building, and bid management.
Strong copywriting skills for creating engaging ads.
Analytical skills for interpreting campaign metrics and adjusting strategies.
Knowledge of US markets and trends.
Strong communication and teamwork skills.
Certifications in Google Ads, Google Analytics, or Facebook Blueprint are a plus.
Flexibility to align with US working hours if required.