One of India’s leading ed-tech companies, Byju’s, needs no introduction when it comes to video marketing campaigns. Its recent Teacher’s Day campaign from 2021 shows how Indian teachers adapted to the sudden transition of education from classrooms to the online space during the pandemic.
It gives a snapshot of technological barriers the older generation of teachers faces when teaching online. It also highlights how they are willing to adapt to it, as they are passionate about teaching.
The brand focused on using relevant hashtags such as #LearnUnlearnRelearn and #KeepLearning.
Entirely ideated and created by the brand’s own creative team and produced by Dora Digs Films, the campaign got the brand the Silver Lion Award at the Cannes Lions International Festival 2022.
This esteemed award was judged based on brand communication, executing a creative marketing strategy, and its overall impact on the audience.
Apart from this award, the film also got worldwide recognition at Roma Film Festival Italy, Clio Awards, and many more.
